John Medina is humorous and engaging, and he calls upon sources from Oliver Sacks to Marcel Proust in exploring how smell triggers emotional memory, why multi-tasking is a myth, the relationship between sleep and memory, how visual input was used to fool wine aficionados, the crippling neural effects of stress, and the very real benefits of sleeping at work.
Backed up with big science but accessible to laypersons, Brain Rules comes with a DVD and a web site at
www.brainrules.net.
[
Full Review ]